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Entertainment, Media & Sports · Week of Oct 26, 2026

Brands lean on sport tie-ins and veterans' causes this week

Consumer brands used sporting events, teams and athletes for marketing, while two programs raised money for veterans and service members.

· Sport News Hop newsroom

Sports tie-ins were the most common feature of the week's releases. TESSAN premiered a documentary with adventure athlete Jamie Leibert as part of its Courage Charge campaign. TCL donated a display system to the campus that will serve as the Youth Olympic Village at the Dakar 2026 Youth Olympic Games. New Era released merchandise marking the Golden State Valkyries' first WNBA title, and Volcan de mi Tierra promoted itself as the Official Tequila of Formula 1 at the Mexico City race.

Veterans' causes were the second thread. Semper Fi & America's Fund opened its 15th annual Double Down for Veterans Match Campaign with a $20 million goal. CACI International said its Good Dogs for Great Americans program, run with the Washington Capitals and America's VetDogs, reached $50K. Elsewhere, Buscar Company said its Telegram mini game remains in beta, and New to The Street announced Show #778 on Bloomberg Television.

  1. TESSAN

    TESSAN Premieres 'Jump Into The Unknown' Documentary, Chronicling Jamie Leibert's 30-Day Expedition in the Swiss Alps

    TESSAN premiered Jump Into The Unknown on Nov. 1, 2026, a documentary co-created with adventure athlete Jamie Leibert that follows his 30-day Swiss Alps expedition with his wife, Sandra Zinovyev, and their dog Journey. The charging products company says the film is a cornerstone of its Courage Charge brand campaign and that it plans to continue working with the couple.

  2. Semper Fi & America's Fund

    Semper Fi & America's Fund Launches 15th Annual Double Down for Veterans Match Campaign to Raise $20 Million

    Semper Fi & America's Fund, with The Bob & Renee Parsons Foundation and PXG, launched its 15th annual Double Down for Veterans Match Campaign, aiming to raise $20 million, with donations matched dollar-for-dollar up to $10 million through December 31, 2026. The Fund says the campaign has generated nearly $275 million since 2012 and that 5,600 service members received its support for the first time in FY 2026, the highest number since its inception in 2004.

  3. TCL Technology Group Corporation

    TCL Donates Ultra-Low-Power Display System to the Youth Olympic Village, Bringing Advanced Display Technology to Everyday Use

    TCL Technology Group Corporation donated a solar-powered display system to Université Amadou Mahtar Mbow in Senegal, which will serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games. The company says the TCL CSOT 75-inch Field Sequential Color display delivers 4,000-nit brightness at approximately 300W, roughly half the power consumption of comparable displays, and IOC President Kirsty Coventry attended the ceremony.

  4. New Era Cap LLC

    Expansion to Champion: New Era Celebrates Golden State Valkyries' First-Ever WNBA Title with Championship Collection

    New Era Cap LLC, the Official Cap of the WNBA, released its 2026 WNBA Championship Collection, including a cap and T-shirt, marking the Golden State Valkyries' first WNBA title. According to New Era, the 9FIFTY cap is the same one players wore while lifting the trophy, and it carries the league's "THIRTY" wordmark for its 30th season.

  5. Buscar Company (CGLD)

    Buscar Company (OTC: CGLD) Announces Beta Test Release of Lucky Hand Mining Telegram Mini App and Outlines Planned In-Game Purchases Powered by Telegram Stars

    Buscar Company (OTC: CGLD) said its subsidiary Lucky Hand Mining Game LLC is continuing beta testing of a Telegram mini app, with a public launch targeted for the third quarter of calendar 2027 and planned in-game purchases powered by Telegram Stars. The company says the game has not launched publicly and has not generated revenue.

  6. New to The Street

    From Global Private Credit to Programmable Securities: New to The Street Show #778 Premieres Tonight on Bloomberg Television

    New to The Street announced that Show #778 would premiere on Bloomberg Television, featuring Stewards Investment Capital, FreeCast (NASDAQ:CAST) and BioVie (NASDAQ:BIVI). The company says the episode airs as a four-region broadcast across the U.S., Latin America, MENA and Southeast Asia.

  7. VOLCAN DE MI TIERRA

    Volcan de mi Tierra Brings Mexican Craftsmanship Home as the Official Tequila of Formula 1® at the Formula 1 Gran Premio De La Ciudad De Mexico 2026

    Volcan de mi Tierra, which describes itself as the Official Tequila of Formula 1, promoted its brand at the Formula 1 Gran Premio De La Ciudad De Mexico 2026. The family co-owned tequila brand said it hosted experiences at Gordon Ramsay at F1 La Terraza and the F1 Paddock Club.

  8. CACI International Inc

    CACI's Good Dogs for Great Americans Reaches $50K Milestone to Fund First Veteran-Service Dog Team

    CACI International Inc (NYSE: CACI) said its Good Dogs for Great Americans program reached a $50K milestone, enough to fund its first veteran-service dog team. The program is run in partnership with the Washington Capitals and America's VetDogs.

This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not Sport News Hop reporting.