Purple Celebrates "Grid Day" with the Grid It Forward Campaign, Gifting Hundreds of Mattresses to Customers and Their Loved Ones

The inventor of the GelFlex Grid® celebrates its loyal community with mattress giveaways, exclusive showroom offers and holiday savings

SALT LAKE CITY, Nov. 6, 2026 — Purple Innovation, Inc ("Purple"), (NASDAQ: PRPL) the world leader in sleep technology and inventor of GelFlex Grid®, today announced November 7th as "Grid Day," marking the launch of its annual campaign, Grid It Forward.

Grid Day was born from Purple's "original gridders" (OG's) and most loyal fans. As Purple celebrates a decade of reinventing sleep, the brand established Grid Day as an official day of recognition for the community that helped build it. For many customers, Purple has moved beyond the mattress into an essential part of daily life, proving how better nights lead to better days. Grid Day turns that passion into an occasion, serving as a dedicated day to celebrate existing owners, giving them a platform to share how Purple has changed their lives for the better, and ultimately empower them to give the gift of restorative sleep to someone they love.

In the weeks following Grid Day on November 7th, the Grid It Forward campaign will bring that celebration to life nationwide with a mattress giveaway for existing owners, exclusive in-store promotions, and limited-time savings on select sleep accessories. Key campaign highlights include:

• Mattress gifts for original customers: Through private invitations to existing customers, Purple will gift hundreds of next-generation Hybrid mattresses from its Spring 2027 collection to select original customers and their loved ones. Each selected customer will receive a new mattress for themselves and one to give. Personalized holiday gift boxes will contain cards announcing the gifts so winners can celebrate holiday gifting with Purple, with mattress delivery planned for April 2027.
• Showroom celebrations, Golden Tickets and a pillow doorbuster: On November 7, Purple showrooms nationwide will host local celebrations, chances to win a free mattress and other special offers for existing Purple customers.
• Holiday accessory offers: Throughout November, Purple will also offer its customers rotating promotions on select comfort essentials, including the Ultimate Seat Cushion and SoftStretch Sheets, alongside Black Friday and Cyber Monday sales across mattresses, bases and accessories for all shoppers.

"With this fall marking Purple's tenth year, we wanted our holiday campaign to focus on genuine appreciation for the community that built Purple," said Rob DeMartini, Chief Executive Officer of Purple. "Sleep is deeply personal, and when people experience how our GelFlex Grid delivers gel for cooling, flex for comfort, and grid for support, their first instinct is often to tell someone they love. Grid It Forward turns that instinct into action. We are thrilled to celebrate Grid Day by gifting and discounting hundreds of our next-generation mattresses to our most loyal customers and the people in their corners who deserve a better night's rest."

Grid Day is a celebration of Purple's OG's, and an invitation for them to become true brand ambassadors. For these customers, a Purple mattress was never just a mattress; it's a product they believe in because of the positive impact it has had on their life, and they genuinely want to share the benefits. Grid Day gives them the platform to do exactly that, turning their passion into advocacy by letting them pass that same experience on to the people they love most.

To learn more about Purple's upcoming Grid Day, visit www.purple.com/grid-it-forward to sign up for emails and follow @purple on socials.

SOURCE Purple